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UTM Tags

UTM tags, also known as Urchin Tracking Module tags, are a way to track the performance of specific campaigns on your website. These tags are added to the end of URLs and allow you to track the source, medium, and content of the traffic coming to your website. By using UTM tags, you can better understand which campaigns are driving the most traffic and conversions, and make data-driven decisions.

Why UTM tags are useful

UTM tags can be especially beneficial for tracking the success of your product announcements and publications on Noticeable. By automatically adding these tags to external links in your announcements, such as those in emails, newspage, and widgets, Noticeable enables you to gather information about the specific project, medium, and publication that users came from. This information can help you identify which announcements and mediums are driving the most traffic to your website, allowing you to adjust your SEO strategy to focus on the most effective methods.

What are the different UTM tags and their purposes

There are 5 main types of UTM tags used by Noticeable on external links:

utm_campaign: The name of the campaign that the traffic is associated with. The value is A or A.B, where A is your Newspage slug (configurable from the your Newspage settings), and B your publication slug (configurable from your publication settings in step 2).
utm_content: Allows you to track the specific content that the user interacted with. The value is either publication+cta (if the click is from a publication Call-To-Action), publication+link (if the click is from an external link in the publication content), other (if not publication+cta or publication+link, for instance, a click in email footer link, widget header link, or newspage header link) .
utm_id: An identifier that identifies the source of the link. The value is X, or X.Y, or X.Y.Z, where X is your project ID on Noticeable, Y the ID of the medium used on Noticeable (e.g. Email dispatch ID, Newspage ID or Widget ID), and Z your publication ID on Noticeable.
utm_medium: The medium through which the traffic came to your website. The value can have value email, newspage, or widget.
utm_source: The source of the traffic. Always set to noticeable.

How to use UTM tags

UTM tags are automatically added to all external links, and no additional actions are required from users for this to happen.

You can then use this data in analytics tools, such as Google Analytics or Fathom to track the performance of a campaign.

Updated on: 01/10/2023

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