Articles on: Features

End User Identification 👤🆔

Identification Types

Noticeable support 3 types of identification for your end users:

1. Authenticated

The authentication type ensures that users are verified and proven to be who they claim to be.

For example, when a user leaves a comment from a Noticeable widget, end user authentication ensures the comment genuinely originates from the person whose name and email are displayed in the Noticeable dashboard.

This method provides the most seamless user experience (e.g. your end-user does not have to enter its name and or email to leave a comment) while maintaining enhanced security. However, it relies on Single Sign-On (SSO) and requires minor coding to create an SSO token with your app, which is then passed back to Noticeable.

Learn how to enable end user authentication.

2. Unverified (user-defined or not signed)

In cases where no SSO token is available, users may have the option to manually enter their information, such as their name and email address when commenting a publication.

However, it is important to note this approach leaves room for potential impersonation, as it is relatively easy for someone to misrepresent themselves.

The same applies when you identify end users with our Javascript SDK by passing end user traits directly without using an SSO token.

We recommend caution when relying on unverified information for sensitive actions and we suggest using authentication where possible.

3. Anonymous (automatically assigned identifier)

When no SSO token is available and no user information is present, end users are considered anonymous. In such cases, an identifier is automatically assigned to the end user, persisting for at least the duration of their session (and sometimes longer when cookies are utilized). The anonymous identification method allows users to engage without revealing their identity or providing any personal details. This approach does not require user input or SSO, offering a basic form of identification for those who wish to remain anonymous during interactions.

Updated on: 09/17/2023

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