Call-to-Actions (CTA) are mean to grab attention and directing people to the next step.

For each publication you publish on Noticeable you can configure a CTA that is displayed as a button along with your publication content on Newspages and Widgets.

How to define a Call-to-Action?

Create or edit a publication.
On step 2, select the Call-to-Action (CTA) settings group.
Enter a label and an URL.

What's the advantage of using a CTA button over a link?

CTA buttons are more prominent than links, styled and animated:

In addition, analytics are collected for each click on a CTA button, thus allowing you to see how your actions behave but also measuring success:

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